Now blog also means business, one of the fastest growing applications on the Internet, is increasingly making its presence felt in the corporate world. Generally viewed as an online journal that records anything and everything that people think be it about their new car or someone else’s, blogs have moved on to become one of the most potent marketing, PR and CRM tools a company can have. It is easy to customize a blog and companies worldwide are quickly picking up the trend. Besides using the blog to promote themselves, corporate offices use it to maintain a certain level of transparency within their ranks. Companies can also exploit blogs to engender strong relationships with their customers and the media. Here, we attempt to answer some basic questions: What are the uses of a blog? Why is it smart business to have a corporate blog? Who in the company must be allowed to blog? What are the rules that must be followed while maintaining a corporate blog? What sort of companies would gain the most if they set up a blog?
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